Product Recall Alert

Children’s Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company

The children’s pajama sets fail to meet flammability standards for children’s sleepwear, posing a risk of burn injuries to children.

View The Official CPSC Recall Notice


This recall involves Selfie Craft Company children’s pajamas.

The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs:

  • Birthday Boy
  • Birthday Boy (The Tot Exclusive)
  • Birthday Girl
  • Birthday Girl (The Tot Exclusive)
  • Cutesy Christmas
  • Dinosaur
  • Easter (The Tot Exclusive)
  • Funny Bunny
  • Halloween (The Tot Exclusive)
  • Hanukkah (The Tot Exclusive)
  • Hanukkah
  • Happy Holidays
  • Ice Kream Kitty
  • Kawaii
  • Let It Snow
  • Mermaid
  • Positivity Powers
  • Princess
  • Reindeer
  • Sleeping Sloth
  • Space Adventures
  • Superhero Comic
  • Trick Or Treat
  • Unicorn
  • Valentine’s Day
  • Yule-Icorn

The long-sleeve top has a black label located on the left side hem with “Selfie Craft Co,” the pajama’s size, material content, washing instructions, keep away from fire, batch number and either “Made in UK” or “Made in Bangladesh.”

The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label “Colour In Creative Craft Kit, Crafty Fun, British Design With Love.”

Recalled Selfie Craft Co. pajama set in Birthday Boy

Name of Product: Children’s Pajama Sets

Recall Date: January 19, 2023

Recall Number: 23-097

Hazard: The children’s pajama sets fail to meet flammability standards for children’s sleepwear, posing a risk of burn injuries to children.

Sold At: Online at,,,, and boutiques nationwide from November 2017 through June 2022 for about $39.

Remedy: Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.

Units: About 38,740

Consumer Directions and Contact

What Do I Do if My Product is Recalled?

Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday, email at  or online at  or at  and click on “PRODUCT RECALL INFORMATION” at the bottom of the page for more information.

What Do I Do If I Was Injured By a Defective Product?

Contact Schiffman Firm's product liability hotline at (412) PRODUCT to have a confidential consultation regarding your potential case.

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