Product Recall Alert

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

The plastic binding rings can detach from the books, posing a choking hazard to young children.

View The Official CPSC Recall Notice


This recall involves seven board books under the Rainbow Road Series Board Books.

The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right hand corner on the back above the bar code.

Book Title ISBN
Animal Counting 9781803374802
Dinosaur’s First Words 9781803374932 and 9781803372211
Old MacDonald Had a Farm 9781803376790 and 9781803373355
Rainbow Road Book Box 9781803376288
There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580
Things that Go! 9781803374826
Unicorn’s Colors 9781803374789 and 9781803376622
Where’s My Bottom? 9781803372723 and 9781803376738


Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Recalled Animal Counting Book

Name of Product: Rainbow Road Series Board Books

Recall Date: September 21, 2023

Recall Number: 23-292

Hazard: The plastic binding rings can detach from the books, posing a choking hazard to young children.

Sold At: Target, Barnes & Noble, Sam’s Club and other stores nationwide, online at and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.

Remedy: Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

Units: About 260,000 (In addition, about 12,900 in Canada)

Consumer Directions and Contact

What Do I Do if My Product is Recalled?

Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at or and click on “Product Recall” at the bottom of the page for more information.

What Do I Do If I Was Injured By a Defective Product?

Contact Schiffman Firm's product liability hotline at (412) PRODUCT to have a confidential consultation regarding your potential case.

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